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Mark Ballard: Why lawyers' ads portraying jubilant winners of lawsuit lottery might be dialed back

Nailing lawyers who represent injured people against business and insurance companies was a main theme of last year’s legislative session and a secondary melody in the past few annual gatherings.

Though no studies show even a casual connection between advertising and the number of lawsuits filed, legislators spent much of their time trying to rid the air of broadcast commercials and highway billboards of lawyers seeking clients who had car wrecks. In fact, clipping attorney ads was “about all they talked about, at least at first,” recalled a participant on the task force that drafted the 2020 legislation that changed Louisiana’s legal system. Read more...

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