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Governor should protect public health by signing misleading attorney ad legislation

A television ad announces, “this is a Medical Alert.” As the FDA logo is displayed on the screen, a dire voice, suitable for a horror movie trailer, gets viewers’ attention, telling them a medication they are taking causes a lengthy list of serious health conditions and death. “Call, right now!” The problem is that this ad is not a public service advertisement sponsored by a government agency or health organization. It is a disguised ad for legal services.

Each year, non-attorney marketing companies and law firms that specialize in generating leads for lawsuits spend hundreds of millions of dollars on ads like this that air in Louisiana and nationwide. They take the health information of those who call into the “help line” and sell it to others for potential lawsuits. Read more...

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